Wednesday, May 28, 2008

Rachel Ray: Sometimes a scarf is just a scarf

So, Rachel Ray, the doyenne of fine dining a la Ritz crackers, is causing controversy because of her fashion choices. Apparently, in a Dunkin' Donuts ad she is sporting a scarf that looks like a keffiyeh, which has led to blogger outcries that she is a Palestinian terrorist sympathizer and is sending solidarity messages abroad. Dunkin' doesn't like the association and so has pulled the ad.

C'mon. While the whole thing is a little silly, one has to wonder where it will lead. No, I'm not talking about raising the alert because of the terrorist girl next door or even the power of the blogosphere to alter marketing decisions, but about co-opting religious attire as fashion accessories. What's next? Red hats on the fall runways?

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